Wednesday, June 19, 2013

6 Blogging Tips for Your Website Ya'll

A website has several key elements that work together for its success, namely design, structure, content, maintenance, and SEO optimization. As we seek out information the social standard in today’s society is to Google it, or type in a word or phrase around what you are seeking. This is the importance of SEO optimization. You can have the best website in the world but if it is never found, it is worthless. Design and structure piggyback off each other providing a visually rich but branded experience when readers visit the site. With the use of any technology, the backend coding needs ongoing maintenance. Just like the internet, a website is constantly evolving and requires updates to continue to be up to its highest value.

One of the most effective ways to maintain a high SEO ranking is through regular blogging, or content creations. By using SEO keywords and phrases strategically placed throughout posts and when tagging posts is how to continually optimize a site. Many businesses find blogging to be intimidating in curating content. Dan Zarrella shared these tips on content creation for blogging: pick a niche and continue to share relevant news and tips about it, post consistently, mix up length of your posts, and include media.

Wednesday, June 12, 2013

What is Social Media Marketing Anyway Yo?

Social Media Confusion
  In order to understand the ACT method, defined as attract, convert, and transform  one has to have an understanding of online marketing. Online marketing differs greatly than traditional marketing used over the last few hundred years. With the invention of the internet, the marketing industry has been presented with more challenges and more opportunities at the fastest rate ever in the industry.

Unlike in traditional advertising online marketing is a two-way conversation. Take for example a commercial, in this the company sends a message that is simply viewed and gets the product or service seen. In contrast, a blog post with a review of a product that is shared via social media created multiple outlets for conversations. Such as in, the comments section of the blog or in response on the social media threads.

 Social media marketing is not as fast at getting products, services, and brands in front of people as it's thought to be. Social media marketing campaigns that are successful are those with long terms goals and quarterly reviews that understand they are cultivating relationship. It's not about a one way conversation like traditional marketing. It's a two way conversation. How do you feel when no one listens to you?

Bri Clark
Social Ghoster Marketing Strategist, Author, Speaker, Social Media/ Platform Consultant


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