6 Blogging Tips for Your Website Ya'll

A website has several key elements that work together for its success, namely design, structure, content, maintenance, and SEO optimization. As we seek out information the social standard in today’s society is to Google it, or type in a word or phrase around what you are seeking. This is the importance of SEO optimization. You can have the best website in the world but if it is never found, it is worthless. Design and structure piggyback off each other providing a visually rich but branded experience when readers visit the site. With the use of any technology, the backend coding needs ongoing maintenance. Just like the internet, a website is constantly evolving and requires updates to continue to be up to its highest value.

One of the most effective ways to maintain a high SEO ranking is through regular blogging, or content creations. By using SEO keywords and phrases strategically placed throughout posts and when tagging posts is how to continually optimize a site. Many businesses find blogging to be intimidating in curating content. Dan Zarrella shared these tips on content creation for blogging: pick a niche and continue to share relevant news and tips about it, post consistently, mix up length of your posts, and include media.

What is Social Media Marketing Anyway Yo?

  In order to understand the ACT method, defined as attract, convert, and transform  one has to have an understanding of online marketing. Online marketing differs greatly than traditional marketing used over the last few hundred years. With the invention of the internet, the marketing industry has been presented with more challenges and more opportunities at the fastest rate ever in the industry.

Unlike in traditional advertising online marketing is a two-way conversation. Take for example a commercial, in this the company sends a message that is simply viewed and gets the product or service seen. In contrast, a blog post with a review of a product that is shared via social media created multiple outlets for conversations. Such as in, the comments section of the blog or in response on the social media threads.

 Social media marketing is not as fast at getting products, services, and brands in front of people as it's thought to be. Social media marketing campaigns that are successful are those with long terms goals and quarterly reviews that understand they are cultivating relationship. It's not about a one way conversation like traditional marketing. It's a two way conversation. How do you feel when no one listens to you?

Bri Clark Social Ghoster Marketing Strategist, Author, Speaker, Social Media/ Platform Consultant (208)761-0319  belleconsult.com

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Does Your Reputation Suck Online?

I'm just pleased as punch to introduce my new Monday feature. From now on you can look forward to hearing from guest bloggers on a variety of subjects. 

Some of which will include... 

• online marketing and reputations
• social media marketing
• tips for authors and writers
• publishing industry info
• blogging
• email marketing
• finding balance in home and work life
• etc

Today we start with Russ Nosalaski of eBlitz Group. They specialize in online reputation and internet marketing. Russ and I are in a local networking group called Local Impact Zone. LIZ is based off the Law of Reciprocity which basically means give first without thinking of yourself. 

Please make Russ feel welcome. And I'm so grateful he would take the time to share his expertize. 

Does Your Reputation Suck Online?

Writer Wednesday: The Use Of Social Media and Multiple Postings

Yes I am on social media a lot. I get asked this question often. " Why do you post the same thing multiple times a day?" The easiest answer is it's my job and it's how I market what I do. My platform as an author, i.e. my blog, books that I have released, other blogs, articles or people in the industry that I think have valid and insightful info I will post and re post frequently. (Although sorry about that double posts within like 2 minutes of each other. I was made aware of that and I think I have it turned off now.) So with this post I hope to offer some ideas and also explain the reason behind not only multiple post but the timing of those posts.