In order to understand
the ACT method, defined as attract, convert, and transform one has
to have an understanding of online marketing. Online marketing differs greatly than
traditional marketing used over the last few hundred years. With the invention
of the internet, the marketing industry has been presented with more challenges
and more opportunities at the fastest rate ever in the industry.
Unlike in traditional
advertising online marketing is a two-way conversation. Take for example a
commercial, in this the company sends a message that is simply viewed and gets
the product or service seen. In contrast, a blog post with a review of a
product that is shared via social media created multiple outlets for
conversations. Such as in, the comments section of the blog or in response on
the social media threads.
Social media marketing
is not as fast at getting products, services, and brands in front of people as
it's thought to be. Social media marketing campaigns that are successful are
those with long terms goals and quarterly reviews that understand they are
cultivating relationship. It's not about a one way conversation like
traditional marketing. It's a two way conversation. How do you feel when no one
listens to you?
| Bri Clark Social Ghoster Marketing Strategist, Author, Speaker, Social Media/ Platform Consultant (208)761-0319 |  |
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