A website has several key elements that work together for its success, namely design, structure, content, maintenance, and SEO optimization. As we seek out information the social standard in today’s society is to Google it, or type in a word or phrase around what you are seeking. This is the importance of SEO optimization. You can have the best website in the world but if it is never found, it is worthless. Design and structure piggyback off each other providing a visually rich but branded experience when readers visit the site. With the use of any technology, the backend coding needs ongoing maintenance. Just like the internet, a website is constantly evolving and requires updates to continue to be up to its highest value.
One of the most effective ways to maintain a high SEO ranking is through regular blogging, or content creations. By using SEO keywords and phrases strategically placed throughout posts and when tagging posts is how to continually optimize a site. Many businesses find blogging to be intimidating in curating content. Dan Zarrella shared these tips on content creation for blogging: pick a niche and continue to share relevant news and tips about it, post consistently, mix up length of your posts, and include media.