Wednesday, September 20, 2017
Saturday, August 17, 2013
Wednesday, June 19, 2013
6 Blogging Tips for Your Website Ya'll
A website has several
key elements that work together for its success, namely design, structure,
content, maintenance, and SEO optimization. As we seek out information the
social standard in today’s society is to Google it, or type in a word or phrase
around what you are seeking. This is the importance of SEO optimization. You
can have the best website in the world but if it is never found, it is
worthless. Design and structure piggyback off each other providing a visually
rich but branded experience when readers visit the site. With the use of any technology,
the backend coding needs ongoing maintenance. Just like the internet, a website
is constantly evolving and requires updates to continue to be up to its highest
value.
One of the most
effective ways to maintain a high SEO ranking is through regular blogging, or
content creations. By using SEO keywords and phrases strategically placed
throughout posts and when tagging posts is how to continually optimize a site.
Many businesses find blogging to be intimidating in curating content. Dan Zarrella
shared these tips on content creation for blogging: pick a niche and continue
to share relevant news and tips about it, post consistently, mix up length of
your posts, and include media.
Wednesday, June 12, 2013
What is Social Media Marketing Anyway Yo?
In order to understand
the ACT method, defined as attract, convert, and transform one has
to have an understanding of online marketing. Online marketing differs greatly than
traditional marketing used over the last few hundred years. With the invention
of the internet, the marketing industry has been presented with more challenges
and more opportunities at the fastest rate ever in the industry.
Unlike in traditional
advertising online marketing is a two-way conversation. Take for example a
commercial, in this the company sends a message that is simply viewed and gets
the product or service seen. In contrast, a blog post with a review of a
product that is shared via social media created multiple outlets for
conversations. Such as in, the comments section of the blog or in response on
the social media threads.
Social media marketing
is not as fast at getting products, services, and brands in front of people as
it's thought to be. Social media marketing campaigns that are successful are
those with long terms goals and quarterly reviews that understand they are
cultivating relationship. It's not about a one way conversation like
traditional marketing. It's a two way conversation. How do you feel when no one
listens to you?
| Bri Clark Social Ghoster Marketing Strategist, Author, Speaker, Social Media/ Platform Consultant (208)761-0319 |  |
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Wednesday, May 22, 2013
What Season Am I?
I'm pleased as punch to get my own personal color analysis by Sue McCartney of Your Color. She is an image consultant with over 20 years experience and a client list to prove it. But what I'm even more excited about is we get to have a contest too.
All you have to do is guess what season I am correctly and leave your answer in the comments.
First one who does wins a lipstick pen and a new universal lipstick crayon. Universal means it looks FABULOUS ON EVERYONE!
GO AHEAD! GUESS GUESS GUESS!! SPRING, SUMMER, AUTUMN OR SUMMER.
You can find more out bout Sue here http://yourcolor.us.
All you have to do is guess what season I am correctly and leave your answer in the comments.
First one who does wins a lipstick pen and a new universal lipstick crayon. Universal means it looks FABULOUS ON EVERYONE!
GO AHEAD! GUESS GUESS GUESS!! SPRING, SUMMER, AUTUMN OR SUMMER.
You can find more out bout Sue here http://yourcolor.us.
| Bri Clark Social Ghoster Marketing Strategist, Author, Speaker, Social Media/ Platform Consultant (208)761-0319 |
|
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Sass is Class Blog So what’s it take to succeed as an indie author?
Sunday, May 5, 2013
So what’s it take to succeed as an indie author?
So what’s it take to succeed as an indie author?
[note: this article first appeared as part of the How to be a Good Writer series on the C.P. White Media Blog.]
Sales. God help us. My good friend Aaron Patterson once posted up a comment on Facebook about this: what’s it take to sell your book (basically)? I mean, some of us are selling and some of are not, and it’s not as if it’s cut and dried that the nonsellers are shitty writers. Pardon me, but come on. And there’s plenty of hot-selling total crapola out there. So it’s not simple.
Adding to the complexity is the free market, which I adore. The rise of the eBook has been confounding the Big Six publishers today in the same way that Napster and iTunes changed just about everything in regard to the music business a while back. Well…when I say everything…the point is that Bob Dylan was right about how times change, but only insofar as they don’t really, which was King Solomon’s counterbalancing bit of sagacity.
Aaron and I secretly agree that for the business-minded author, the entrepreneurial, the indie author…pssst: there’s really no need for a publisher. The dirty little secret is that the Big Six will expect you to work just as hard for them as if you were going it alone, and in exchange for that gigantic favor they will be taking about 85% of the pot, thanks. At least. I personally don’t want to shove against that wall. Someone else can shove it, if you get my meaning.
The facts, therefore, have been distilled down to these: editing, cover design, publishing, and marketing strategy. Those are the things that matter most, and the things that any competent publisher (even if he’s just a one-man operation, i.e. an indie writer) will spend the bucks on. Let’s have a look at ‘em one at a time.
Editing is the process, often painful, whereby you as the author pay large amounts of cash so that your work can be pulled apart by someone wiser than thou. It’s also so that you can be emotionally abused about it. Okay, I’m (mostly) kidding. A great editor will do that so nicely that you’ll catch yourself saying, “Thank you, sir, may I have another.” Remember that editing isn’t just spelling and grammar; it’s content, the creative bits, pacing, character development, plot, and so on. It’s my personal opinion that the best editors are a one-stop shop. Spelling and grammar are fixed pretty easily, either by Word itself or by the conscientious author. Anyway, editors who only do spelling and grammar are called proofreaders, not editors. And if you’d like to get in touch with me aboutediting your work, please do.
Okay, covers. Cover design is something at which I suck. Okay, that’s not fair, but let’s say that a guy struggles when he lacks tools and experience sometimes. Just being honest. So few authors are double-edged swords; able to produce literary and graphic excellence. I once posted on Facebook a cover I did for my novella The Marsburg Diary, alongside another cover that was professionally done, and asked people to vote. It was something on the order of 20:1 against mine. Not to say that I can’t learn eventually, but for now, I’ll be leaving it to the professionals. I’d counsel you to do the same. It’s almost impossible to spend too much on a good cover. Don’t be afraid to “focus group” it with your friends, either.
[note: this article first appeared as part of the How to be a Good Writer series on the C.P. White Media Blog.]
Sales. God help us. My good friend Aaron Patterson once posted up a comment on Facebook about this: what’s it take to sell your book (basically)? I mean, some of us are selling and some of are not, and it’s not as if it’s cut and dried that the nonsellers are shitty writers. Pardon me, but come on. And there’s plenty of hot-selling total crapola out there. So it’s not simple.
Adding to the complexity is the free market, which I adore. The rise of the eBook has been confounding the Big Six publishers today in the same way that Napster and iTunes changed just about everything in regard to the music business a while back. Well…when I say everything…the point is that Bob Dylan was right about how times change, but only insofar as they don’t really, which was King Solomon’s counterbalancing bit of sagacity.
Aaron and I secretly agree that for the business-minded author, the entrepreneurial, the indie author…pssst: there’s really no need for a publisher. The dirty little secret is that the Big Six will expect you to work just as hard for them as if you were going it alone, and in exchange for that gigantic favor they will be taking about 85% of the pot, thanks. At least. I personally don’t want to shove against that wall. Someone else can shove it, if you get my meaning.
The facts, therefore, have been distilled down to these: editing, cover design, publishing, and marketing strategy. Those are the things that matter most, and the things that any competent publisher (even if he’s just a one-man operation, i.e. an indie writer) will spend the bucks on. Let’s have a look at ‘em one at a time.
Editing is the process, often painful, whereby you as the author pay large amounts of cash so that your work can be pulled apart by someone wiser than thou. It’s also so that you can be emotionally abused about it. Okay, I’m (mostly) kidding. A great editor will do that so nicely that you’ll catch yourself saying, “Thank you, sir, may I have another.” Remember that editing isn’t just spelling and grammar; it’s content, the creative bits, pacing, character development, plot, and so on. It’s my personal opinion that the best editors are a one-stop shop. Spelling and grammar are fixed pretty easily, either by Word itself or by the conscientious author. Anyway, editors who only do spelling and grammar are called proofreaders, not editors. And if you’d like to get in touch with me aboutediting your work, please do.
Okay, covers. Cover design is something at which I suck. Okay, that’s not fair, but let’s say that a guy struggles when he lacks tools and experience sometimes. Just being honest. So few authors are double-edged swords; able to produce literary and graphic excellence. I once posted on Facebook a cover I did for my novella The Marsburg Diary, alongside another cover that was professionally done, and asked people to vote. It was something on the order of 20:1 against mine. Not to say that I can’t learn eventually, but for now, I’ll be leaving it to the professionals. I’d counsel you to do the same. It’s almost impossible to spend too much on a good cover. Don’t be afraid to “focus group” it with your friends, either.
Sunday, April 28, 2013
Get yourself out there
Get yourself out there
[note: this article first appeared as part of the How to be a Good Writer series on the C.P. White Media Blog.]
Unless you have tried and failed at something, you might not get it. If you’ve never stood your ground even once and told people exactly what you’re thinking, you probably can’t relate to what I’m about to say. If you’ve never tried to create something truly personal, and then taken the huge risk of allowing people to see it, read it, experience it…then you can’t know how it feels. If you can’t look yourself in the mirror and say, “I have something to say,” and mean it, well, you probably don’t know what I’m talking about.
I’m talking about putting yourself out there; in this case as a writer. It might seem difficult to write a book, especially for those who never have, and it is. But it’s even more difficult to finish it and let it go. Out into the wild. Where people are free to love it or hate it. But I gotta tell you: it’s worth the risk. It is totally worth the risk.
Aaron Patterson and I released Airel a couple of springs ago. And then we re-released it last November, with a few improvements. And we have more improvements in store. That first release was the result of about a year’s worth of work. Yep. That much. and like I said, work on that series is ongoing. And as hard as the writing and editing and revising process sometimes is, it doesn’t compare to how difficult it can be emotionally to publish the Work—and allow people into what amounts to a very private inner sanctum: the imagination of the author.
[note: this article first appeared as part of the How to be a Good Writer series on the C.P. White Media Blog.]
Unless you have tried and failed at something, you might not get it. If you’ve never stood your ground even once and told people exactly what you’re thinking, you probably can’t relate to what I’m about to say. If you’ve never tried to create something truly personal, and then taken the huge risk of allowing people to see it, read it, experience it…then you can’t know how it feels. If you can’t look yourself in the mirror and say, “I have something to say,” and mean it, well, you probably don’t know what I’m talking about.
I’m talking about putting yourself out there; in this case as a writer. It might seem difficult to write a book, especially for those who never have, and it is. But it’s even more difficult to finish it and let it go. Out into the wild. Where people are free to love it or hate it. But I gotta tell you: it’s worth the risk. It is totally worth the risk.
Aaron Patterson and I released Airel a couple of springs ago. And then we re-released it last November, with a few improvements. And we have more improvements in store. That first release was the result of about a year’s worth of work. Yep. That much. and like I said, work on that series is ongoing. And as hard as the writing and editing and revising process sometimes is, it doesn’t compare to how difficult it can be emotionally to publish the Work—and allow people into what amounts to a very private inner sanctum: the imagination of the author.
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