OMB I'm so excited to bring in my girl Miranda Anita! She is a WSA (Women Speakers Association) member with me. Miranda and I met in Sept of 2012 at the California Women's Conference. She's a delight to have interview you and I appreciate her sharing her expertise with video marketing for entrepreneurs.
Video marketing has come a long way in recent
years. It is now the fastest growing advertising medium in the world and
certainly the most effective. Since the advent of YouTube and other social
video sites, we have seen an explosion in video, so much so that YouTube is now
the second most searched site on the Internet. This started out as amusing
clips and how-to videos but has quickly extended to being the most effective
way to connect to people. Video marketing lets your audience see and hear you
in ways other advertising just cannot match. You can showcase your products and
services to your consumers in the most effective way.
With social media now consuming large amounts
of people’s spare time, video marketing targets this trend perfectly. You can
share your videos in any number of networks to attain the required level of
online visibility. Videos for websites can quickly become viral and create huge
exposure for your website or product. Another plus is that these videos will
generally be online forever. So while there may be a spike in interest or hype
at the beginning, a well-created video will still be viewed for years to
come. When representing yourself or own product, you must take a
professional approach.
