Wednesday, November 28, 2012

Are the Gatekeepers Desperate for Publicity

Photo credit

Anyone who is in the publishing industry, anyone who has a pinky toe in this pond, has heard or will hear about Simon and Schuster launch of a self-publishing division, powered by that company of questionable practices, ethics, services…etc. Author Solutions.

Why would I say that about Author Solutions? Well it could be because industry gladiators out there to support and protect writers like Writer Beware have been sharing information about them for a while. Or it could be the personal experiences that people have shared with me. However, I won’t broadcast on my blog because they asked me not to.

But I think the real kicker is Google.

When you Google anything at the end of the first page Google will present you with a handy set of other phrases built around what you just searched for. Now since Google is the largest search engine in the world it’s got a decent little reputation right.

When I Googled “Author Solutions” these are, the suggested phrases presented me with.
Let’s look at the first two suggestions.

Author Solutions Complaints

Author Solutions Scam

I mean really? Does Penguin (Who bought Author Solutions to begin with.)do a background  check on their purchases? Yes that’s exactly the first thing that jumped to my mind. I’m a marketing strategist. This is how my mind works.
If you want to hear more details about this contraversial deal. And the joke of services vs prices they are providing I’d go here. David Gaughran is a favorite for me when it comes to investigated and intellegient info on the publishing world.

But that’s not what this post is about.

The question I’m posing is this. Are the former Gatekeepers, The Big 6, New Yorks 
publishing houses, so desperate for PR that they knowingly bought then created a product around a company that is known to be shady?

I mean these are successful, intelligent corporations. With people with amazing college educations and lawyers where even involved. Don’t lawyers investigate this stuff? Aren’t they supposed to out for the best interest of their client?

Hell, I bet Penguin does a background check on their employees. Wouldn’t they do that for a company they bought?

The answer my friends is…I don’t know.

My gut says yes. That common sense says yes. But often times when you get into the corporate and business world common sense is lost to statistics and pretty pie charts.

With that said I can’t help but think that they had to have some idea about Author Solutions bad online rep. And if that’s the case are they so desperate for publicity, to get their hand into the self publishing world, that they just took a chance?

What do you think?

Text briclark to 90210 to follow her blog by text. 

Bri Clark
Social Ghoster Marketing Strategist, Author, Speaker, Social Media/ Platform Consultant

Facebook Twitter LinkedIn Google Plus YouTube
Sass is Class Blog Google ain’t Granny

1 comment:

  1. I think "bigger is better" is a myth that's getting more and more blown apart every day by stuff like this. Any business school college grad that's still wet behind the ears can quote you the steps of a SWOTT analysis-- Strengths, Weaknesses, Opportunities, Threats, and Trends. Hello, Big Biz: the trend is that everything in business is moving toward a personal, social, more intimate, local, and real climate. Big Biz can try to fake us out by buying up all the boutique labels, the indie brands, but in the end we'll know they're faking it.