Showing posts with label What is social media marketing. Show all posts
Showing posts with label What is social media marketing. Show all posts

Wednesday, November 21, 2012

Is it about the Journey or the Destination




After starting my business in October of 2011 I have felt like I’m on a sail boat in a totally unknown sea with only a very basic knowledge of how to man this ship. Along the way I’ve figured out the basics, enough to get me by. In other areas I’ve excelled more because I have complimentary experience to drawl from.

However, along the way I’ve come across some other captains and crews. Some with really really big yachts, others in rowboats, and some in boats equivalent to my own. Only they have a crew and some even a fleet of other ships that all match. As I met these other entrepreneurs or captains if you will I’ve been mentored. I’ve been befriended. And some have kept me distracted while their crew ripped my sails. Nevertheless, sails can be mended.

Now on the one year anniversary of my launch in 2011 I found my Tom Tom!
What is my Tom Tom? He is my “Big Idea” as Melanie Benson Strick would call it.
It’s a regular coping skill of mine to create order around me. A way of feeling in control when there areas that are out of my realm of control but may still affect me. For example, when we were almost destitute after the real estate crash I organize my house, my bills, my grocery list. You name it. If I had access or anyway to have order in my home I did it.

With that said it’s natural I would have skills on how to create a business plan. Nevertheless, it’s often times hard to implement skills for our own benefit that we so easily help others with.

But now I’m on the right track.

Do I have a business plan…technically no. (it’s not on paper)

But it is in my head. And I did put it on a board once…(And my dauthers erased it one day so they could play school in my office.)

It really doesn’t matter if you ask me. Because I know where I’m going. How I get there is part of the fun.

What about you? Do you have a plan for your Big Idea?



Wednesday, October 31, 2012

Ghosts Exist on the Internet and they are Social



Have you ever wished you had a clone? A clone that exclusively ran your social media, your blogging, or even returned your emails? Hell yeah we’ve all wanted that! And how about someone to do the laundry, make the bed, and cook.

But wait…that clone does exist. It’s called a housekeeper.
So why can’t you have the same thing for your online marketing?
But I have a virtual assistant you say. Or I got my nephew whose on Facebook all the time to do it.

How’s that working out for you? 
A social ghost is someone who physically assumes the identity online of the person or organization they are being paid to represent in an authentic voice.
There are a few key points to make Social Ghosting successful
·        A plan
·        An NDA (a nondisclosure agreement)
·        Communication
·        Evaluation of correct platforms
·        The client has to be involved.
These are just a few tips and I’d love to hear your own experiences. The good, the bad, the successful and the epic fails. Don’t laugh you know we’ve all had them.

Let's talk more about social ghosting!