I'm just pleased as punch to introduce my new Monday feature. From now on you can look forward to hearing from guest bloggers ona variety of subjects.
Some of which will include...
online marketing and reputations
social media marketing
tips for authors and writers
publishing industry info
blogging
email marketing
finding balance in home and work life
etc
Today we start with Russ Nosalaski of eBlitz Group. They specialize in online reputation and internet marketing. Russ and I are in a local networking group called Local Impact Zone. LIZ is based off the Law of Reciprocity which basically means give first without thinking of yourself.
Please make Russ feel welcome. And I'm so grateful he would take the time to share his expertize.
After
starting my business in October of 2011 I have felt like I’m on a sail boat in
a totally unknown sea with only a very basic knowledge of how to man this ship.
Along the way I’ve figured out the basics, enough to get me by. In other areas
I’ve excelled more because I have complimentary experience to drawl from.
However,
along the way I’ve come across some other captains and crews. Some with really
really big yachts, others in rowboats, and some in boats equivalent to my own.
Only they have a crew and some even a fleet of other ships that all match. As I
met these other entrepreneurs or captains if you will I’ve been mentored. I’ve
been befriended. And some have kept me distracted while their crew ripped my
sails. Nevertheless, sails can be mended.
Now on
the one year anniversary of my launch in 2011 I found my Tom Tom!
What
is my Tom Tom? He is my “Big Idea” as Melanie Benson Strick would call it.
It’s a
regular coping skill of mine to create order around me. A way of feeling in
control when there areas that are out of my realm of control but may still affect
me. For example, when we were almost destitute after the real estate crash I
organize my house, my bills, my grocery list. You name it. If I had access or
anyway to have order in my home I did it.
With
that said it’s natural I would have skills on how to create a business plan.
Nevertheless, it’s often times hard to implement skills for our own benefit
that we so easily help others with.
But
now I’m on the right track.
Do I
have a business plan…technically no. (it’s not on paper)
But it
is in my head. And I did put it on a board once…(And my dauthers erased it one
day so they could play school in my office.)
It
really doesn’t matter if you ask me. Because I know where I’m going. How I get
there is part of the fun.
What
about you? Do you have a plan for your Big Idea?
Have you ever wished you had a clone? A clone that
exclusively ran your social media, your blogging, or even returned your emails?
Hell yeah we’ve all wanted that! And how about someone to do the laundry, make
the bed, and cook.
But wait…that clone does exist. It’s called a
housekeeper.
So why can’t you have the same thing for your
online marketing?
But I have a virtual assistant you say. Or I got
my nephew whose on Facebook all the time to do it.
How’s that working out for you?
A social ghost is someone who physically assumes the identity online of
the person or organization they are being paid to represent in an authentic
voice.
There are a
few key points to make Social Ghosting successful
·A plan
·An NDA (a nondisclosure agreement)
·Communication
·Evaluation of correct platforms
·The client has to be involved.
These are
just a few tips and I’d love to hear your own experiences. The good, the bad,
the successful and the epic fails. Don’t laugh you know we’ve all had them.
